Humor, Seriously

By Jennifer Aaker,Naomi Bagdonas

Humor, Seriously book cover
Added September 3, 2021

Many people understand humor's power intuitively. But when it comes to using it with intention, far fewer know how. As a result, humor is vastly under-leveraged in most workplaces today.  In fact, research shows that humor is one of the most powerful tools we have for accomplishing serious things. Top executives know this, which is why 98 percent prefer employees with a sense of humor, and 84 percent believe these employees do better work. In Humor, Seriously the authors draw on findings by behavioral scientists, advice from world-class comedians, and stories from real-life business leaders to reveal how humor works and--more important--how you can make greater and better use of it.

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