Intentional marketing: a practical guide for librarians

By Carol Ottolenghi

Intentional marketing: a practical guide for librarians by Carol Ottolenghi
Added November 7, 2018

User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing. –Summary provided by publisher

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