The Librarian’s nitty-gritty guide to content marketing

By Laura Solomon

Book cover for The Librarian's Nitty-Gritty Guide to Content Marketing
Added June 7, 2016

"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers"-- Provided by publisher

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