Library marketing basics

By Mark Aaron Polger

Library marketing basics by Mark Aaron Polger
Added August 23, 2019

Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning. –Summary adapted from Foreword

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