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Empathetic Marketing: Connecting with Users through Marketing [NEO-RLS: Webinar]

April 21, 2:00 pm - 3:00 pm

Empathetic marketing is the latest marketing trend-showing users how you can meet their core emotional needs. When libraries use empathetic marketing to show users how library services and staff can meet their emotional needs, it helps users feel more connected, shows them that people know and care about what they are experiencing, and lets them know that we can help them in a variety of ways. Once users realize that the library staff know and care about their needs, they often feel more comfortable seeking assistance from us when they need it-whether related to the library and research or not.

Learning Objectives:Define empathetic marketingShow examples of empathetic marketingDemonstrate ways that libraries can incorporate empathetic marketing in their outreach endeavorsPresenter: 

 Carrie Girton is the Public Services Librarian at Rentschler Library at Miami University Hamilton in Hamilton, Ohio. She earned her MLIS from the University of Kentucky. Carrie recently served as the Interest Group Coordinator for the Academic Library Association of Ohio (ALAO) and as Co-Chair for the Association of College & Research Library’s (ACRL) Distance Learning Section (DLS) Bibliography Committee. She volunteers for a local community center’s afterschool program, coaching K-5 students on reading and literacy skills.

For more information and to register, click HERE. 


April 21
2:00 pm - 3:00 pm
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CE Ohio Partner


CE Ohio Partner